Google, which banned crypto and ICO-related ads in 2018, has recently modified its advertising policy to allow certain types of crypto ads on its platform.
According to Cointelegraph, the North American tech company has modified its advertising policy, allowing advertisers to promote their crypto products and services again.
The policy, which came into effect on August, now allows “advertisers offering cryptocurrency exchanges and wallets” targeting US consumers to advertise their products and services as long as certain requirements are met.
It is estimated that this change in policy will provide the company additional income, however, it will not be too high if we take into account the total $147 billion Google makes in revenue.
The company has established certain requirements that all advertisers must meet, including registration with the Financial Crimes Enforcement Network (FinCEN) as a “money services business and with at least one state as a money transmitter, or a federal or state-chartered bank entity.”