Developers at the non-profit True Names have successfully integrated the domain name system DNS with the Ethereum Name Service (ENS) system.
As a result of the integration, owners of second-level DNS domains can import them for use on the Ethereum network.
According to the developers:
“For example, if you own ‘example.com’ on DNS, you can import it into ENS — as example.com, not example.eth, the latter is a separate name. You can then set ENS records for it, e.g. to allow you to receive payments in cryptocurrencies like ETH, BTC, and DOGE to example.com.”
It is worth noting DNS names imported into ENS can also be used as usernames in several decentralized applications based on the Ethereum blockchain.
Users importing the name only face a one-time gas payment (commission).