Tech Giant Samsung Launches a Virtual Space in the Roblox’s Metaverse

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South Korean tech giant Samsung Electronics has recently launched the Space Tycoon virtual playground in the Roblox metaverse.

According to the company, the initiative is aimed at buzzers.

The platform is located on the Samsung “space station” and in the research laboratory. In it, alien characters study the company’s latest products.

The purpose of the initiative is to introduce new customers to the brand and give them the opportunity to interact with each other. Space Tycoon consists of three main play areas: resource extraction, shop for buying game items and laboratories for the production of products.

Using the extracted resources, users can design various Samsung products, from smartphones to TVs and home appliances.