American rapper Snoop Dogg has joined forces with entrepreneur Sam Jones to co-found the live streaming web3 startup Shiller.
Scheduled for launch in April 2023, the platform will combine online broadcasts with Web3 technologies, allowing content creators to generate their own tokens and digital passes.
Snoop Dogg is an experienced investor in collectible tokens, having released his own NFT collections.
He has also announced plans to turn his Death Row Records into the first NFT label, and to launch digital marijuana farms and dessert shops in the form of non-fungible tokens.
Snoop Dogg has also recently collaborated with BAYC on a video featuring himself and Eminem as animated monkeys, which they later performed at the MTV Video Music Awards.