Visa Doubles Down on Stablecoins as Rivals Circle the Market

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Visa has widened its stablecoin offerings, integrating PayPal USD, Global Dollar, and Euro Coin—while adding Stellar and Avalanche to its supported blockchain networks.

The upgrade allows seamless stablecoin-to-fiat conversions and cross-chain transactions, reinforcing Visa’s crypto settlement infrastructure.

The push follows rising institutional demand after the US GENIUS stablecoin bill, with banks, fintech firms, and retailers racing to claim market share.

Visa’s dominance is being tested as competitors like Mastercard (which has already tokenized 30% of transactions) and other financial institutions ramp up stablecoin services.

“Stablecoins are reshaping payments,” industry analysts note, “and legacy players must adapt—or risk disruption.”