Public Interest in ‘Crypto’ Plummets on Google Searches as Market Value Contracts

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Worldwide Google search volume for the term “crypto” is currently lingering near its lowest point in the past year, a clear signal of eroding investor sentiment during a widespread market retreat.

This downturn has seen the total market capitalization for digital assets slump from a historic peak exceeding $4.2 trillion to approximately $2.4 trillion.

According to live Google Trends data, the global search score for “crypto” stands at 30 out of 100, where a value of 100 represents peak search interest. That maximum level was last achieved in August 2025, coinciding with the market cap high, while the 12-month low rests at a score of 24.

Search patterns within the US followed a broadly similar trajectory, with interest hitting a score of 100 in July before declining to below 37 by January.

However, US search figures recently demonstrated a notable divergence from the global trend, rebounding to a score of 56 during the first week of February. The annual low for US-based searches was recorded at 32, a level reached during the market disruption of April 2025 that was fueled by tariff policies enacted by US President Donald Trump.