Grayscale launches Zcash advertising campaign and pledges $1 million to ecosystem

Reading Time: < 1 minute

Grayscale has launched a marketing campaign to promote Zcash and its exchange-traded fund, combining advertising across traditional and digital media with additional funding for projects supporting the cryptocurrency.

The campaign began on Tuesday with a front-page advertising wrap and a full-page advertisement in The Wall Street Journal. Grayscale also launched ZcashInvest.com, an educational website covering its Zcash ETF and the cryptocurrency’s privacy features.

The initiative will run across print, outdoor advertising, digital platforms, streaming services and social media, the asset manager said.

Grayscale is also increasing its grants to organisations and initiatives supporting Zcash to $1 million. It has already distributed $400,000 in four equal grants to the Zcash Foundation, policy advocacy group Pretty Good Policy for Zcash, Shielded Labs and Project Tachyon.

The campaign comes as Zcash and Grayscale’s Zcash ETF have both fallen around 12%.