Meta, formerly Facebook, has started testing monetization in the Horizon Worlds metaverse. As a result of this, some users will be able to sell virtual items in this virtual world.
As part of the company’s long-term strategy, users of Meta’s virtual reality will be able to “make a living” by selling digital goods and services if they wish in the future. At the same time, they will create business models themselves, becoming virtual entrepreneurs.
In addition to items, users will be able to sell “effects” in their worlds. Meta has explained:
“For example, someone will sell accessories that can be used in a separate fashion world” or offer paid access to a new part of their world.”
The company will spend $10 million from the Horizon Creators Fund in an attempt to encourage US users to participate in the experiment.