Travala Unveils a Bitcoin and AVA Reserve

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Cryptocurrency-oriented travel agency Travala has announced plans to launch a dedicated reserve for Bitcoin and its native token Ava as the platform reaches a significant milestone of surpassing $100 million in gross annual revenue.

Co-founder and CEO Juan Otero stated that this achievement marks a significant increase from the previous year’s revenue of $59.6 million, driven primarily by flight and hotel bookings that can be paid for using over 100 different cryptocurrencies.

Along with the revenue milestone, Travala has introduced a “Treasury Reserve Plan” that will be held in Bitcoin and Ava to strengthen their financial foundation and accelerate growth.

Launched in 2017, Travala is a leading travel booking platform that utilizes blockchain technology to enhance the booking process. After initially operating on the NEO blockchain with their AVA token, Travala announced their migration to the Binance Chain in late 2019.