Visa survey finds bank-style protections could boost US stablecoin use

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Stablecoin adoption among US consumers could increase if issuers offered protections similar to those provided by banks, according to a Visa survey.

The survey of 2,192 US consumers found that the share intending to use stablecoins could rise from 36% to 56% if they came with bank-level fraud protection and deposit insurance. The study was conducted by Morning Consult between February and March.

Visa said consumers were mainly interested in stablecoins as a way to make cross-border payments faster and cheaper. Trust also appeared to depend more on the provider than the underlying technology, with willingness to use stablecoins rising from 36% to 45% when offered through an established financial institution.

The findings come as US stablecoin issuers prepare for the implementation of the GENIUS Act. Financial regulators are developing rules for the legislation ahead of its expected effective date in January 2027.