Tech giant Google has just made an update to its policy that directly affects the crypto industry.
In the update, the company states that “beginning August 3, advertisers offering cryptocurrency exchanges and wallets targeting the United States may advertise those products and services when they meet the following requirements and are certified by Google.”
According to the requirements, advertisers interested in postings ads in Google must first “be duly registered with (a) FinCEN as a Money Services Business and with at least one state as a money transmitter; or (b) a federal or state chartered bank entity,” “comply with relevant legal requirements, including any local legal requirements, whether at a state or federal level” and “ensure their ads and landing pages comply with all Google Ads policies.”
We should remember that crypto ads had been banned on the platform since March 2018, when Google decided to ban all crypto-related advertisements after Facebook did the same earlier that year.
However, it is worth remembering that there are some kinds of ads that are still banned, including “initial coin offerings, DeFi trading protocols, or otherwise promoting the purchase, sale, or trade of cryptocurrencies or related products.”